News for JYP Entertainment Corporation (035900.KQ)

There is one sector that has offered hope to investors this year. One of South Korea's largest cultural exports: K-pop.

All of the "Big Four" companies, except JYP Entertainment, posted falls in profits for the third quarter of 2024.

K-pop is seeing increasing popularity, with records being shattered on streaming services and concert crowds, but this is not reflected in the sector's share prices

Bernstein analyst Bokyung Suh reveals the main reason for his "outperform" rating on the stock.