In Thai national economy, there are more than 3 million micro, small, and medium-sized enterprises. They account for approximately 35 percent of the country’s GDP and above 70 percent of employment. Both the government and private sectors have been supporting startup and small business development for many years, while also creating business digitalisation infrastructure. Thus, Thailand is an ideal place for Bank of Ayudhya Public Company Limited (Krungsri) and strategic alliances to host its first Japan-ASEAN startup business matching event.