- Published at
- by finance.yahoo.com
mixed
mixed
Starbucks Tinkers With Pricing To Hold Ground In China: Report
Starbucks Corp. (NASDAQ:SBUX) will reportedly cut prices on select iced beverages in China by an average of 5 yuan (approximately 70 cents), the company announced on Monday. The move comes amid rising competition and more cautious consumer behavior in the world’s second-largest economy. According to Reuters, Starbucks shared in a post on its Weixin social media account that it will begin reducing prices on dozens of beverages, including non-coffee items and Frappuccinos, starting Tuesday. The pr