News for adidas AG (ADDDF)

The German sportswear makers face a resurgent Nike, as well as the financial damage of US tariffs.

September S&P 500 E-Mini futures (ESU25) are up +0.04%, and September Nasdaq 100 E-Mini futures (NQU25) are up +0.10% this morning, pointing to a cautious open on Wall Street as investors await the Federal Reserve’s policy decision, a fresh batch of U.S. economic data, including the ADP employment report and the first estimate of second-quarter GDP, as well as earnings reports from “Magnificent Seven” companies Microsoft and Meta.

Oakmark Funds, advised by Harris Associates, released its “Oakmark Global Fund” second quarter 2025 investor letter. The fund underperformed its benchmark, the MSCI World Index (net), in the second quarter. A copy of the letter can be downloaded here. The largest performance contributors were industrials and financials, at the sector level, while health care and energy […]

Who is Adidas’ target market? Learn about Adidas’ demographic, psychographic, geographic, behavioral, and technographic segmentation. How does Adidas satisfy its customers’ needs? Read more.

A personal tragedy led to a solar energy revolution in Pakistan, where citizens and businesses are adopting solar power due to unaffordable grid electricity. This shift, driven by cost savings, has offered a model for other developing nations facing energy crises. However, challenges remain in grid management and equitable access.

In 2020, Carlo Aragon started the ‘Salomonology’ Instagram page as a fashion moodboard to help him decide whether to invest $150 in a pair of Salomon XT-6s.

Fitness influencer Ashton Hall's viral morning routine boosted sales for Saratoga Spring Water, showcasing the power of unpaid influencer marketing. As brands shift from traditional ads to cost-effective, authentic creator content, influencer marketing is rapidly growing—expected to hit $33 billion by 2025—driven by Gen Z appeal and social commerce expansion.

Influencer marketing surges as brands shift focus to content creators for authentic, direct consumer engagement and sales growth.

(Bloomberg) -- Ashton Hall’s morning routine involves dunking his head in iced Saratoga Spring Water. For the company that sells the bottled water — Hall’s brand of choice for drinking, brushing his teeth and submerging himself — that’s fantastic news.Most Read from BloombergShuttered NY College Has Alumni Fighting Over Its FutureTrump’s Military Parade Has Washington Bracing for Tanks and WeaponryNYC Renters Brace for Price Hikes After Broker-Fee BanAs Part of a $45 Billion Push, ICE Prepares f

The Occupational Safety and Health Administration (OSHA) and sports apparel and footwear company Adidas America have reached a settlement for $235,000 in

The wearable technology market has emerged as one of the fastest-growing sectors in the global tech industry. It includes a range of smart and connected devices worn on the body, such as…

A hacking group has been impersonating IT personnel to break into companies’ Salesforce tools, using the access for data theft and extortion, according to a new report from Google’s threat intelligence group. The hackers, which have links to a loosely affiliated group of hackers largely based in the US, UK and Western Europe called the Com, successfully breached the networks of at least 20 companies in the US and Europe, Google said.

Carla Murphy will lead the company’s creative direction, and succeeds Ije Nwokorie, who was promoted to CEO.

ZeroHedge - On a long enough timeline, the survival rate for everyone drops to zero

Adidas confirms customer names, email addresses and phone numbers exposed in data breach.

Analyst Thomas Maul from DZ Bank has raised his outlook on Adidas (ADDYY), moving the stock rating from Hold to Buy. Alongside this upgrade, Maul has set a targ

Piper Sandler has commenced coverage on Adidas (ADDYY) with an Overweight rating, setting a price target of EUR 265. The firm is optimistic about the company's

Donald Trump’s executive order dismantling diversity, equity and inclusion efforts is making waves at international companies in Europe, Asia and beyond—but only on the surface. Quietly, many businesses are standing firm on diversity initiatives.  Companies from Roche Holding AG to Nissan Motor Co. have backpedaled on DEI policies in the…

adidas AG delivered Q1 strength from scale efficiencies, though unchanged guidance amid tariff concerns limits upside. Read why ADDDF stock is a hold.