- Published at
- by economictimes.indiatimes.com
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Influencer marketing gains ground as global ad budgets tighten
Fitness influencer Ashton Hall's viral morning routine boosted sales for Saratoga Spring Water, showcasing the power of unpaid influencer marketing. As brands shift from traditional ads to cost-effective, authentic creator content, influencer marketing is rapidly growing—expected to hit $33 billion by 2025—driven by Gen Z appeal and social commerce expansion.