Gold prices have surged in 2024, driven by Fed rate cut expectations, safe-haven demand amid geopolitical tensions, and sustained central bank buying. Gold hit a record $2,758.5 per ounce globally and ₹78,919 per 10 gm domestically. With further upside likely, technical analysis suggests prices could reach $3,200 globally and ₹90,000 domestically over the next few years. For investors this Diwali, options include physical gold, jewellery, and financial products like gold ETFs, MFs, and SGBs. With no fresh SGB issues and new tax changes for ETFs, gold ETFs, especially those from Nippon India and ICICI Pru, stand out for low tracking error, high liquidity, and manageable expense ratios, making them the most favourable investment vehicle this season.