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- by finance.yahoo.com
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Advent-backed NIQ valued at $6.1 billion as shares slip in NYSE debut
While strong equity markets and upbeat IPO debuts have boosted optimism among companies and investors alike, NIQ's performance highlights that investors continue to be picky. The Chicago, Illinois-based company had priced its shares at the lower end of the $20 to $24 range it marketed earlier, raising $1.05 billion. NIQ delivers insights on consumer shopping behavior that brands and retailers use to fine-tune their products and strategies.