- Published at
- by economictimes.indiatimes.com
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India shines as key growth market for consumer goods MNCs despite urban slowdown
Despite urban demand softness due to wage stagnation and inflation, India remains a key growth driver for multinational consumer goods companies like Unilever and P&G. Rural market recovery and premium product demand are fueling this growth. Companies like Pernod Ricard and Heineken are also experiencing strong performance, driven by premiumization and volume increases, respectively, highlighting India's resilient market dynamics.